Why was it made? Promote? Educate? Entertain? sell products?
Explain three ways about how you know this based on the type of product i am analysing
Format
what type of products are in the campaign i am looking why
Give two benefits of having a package that includes different formats that would be available / seen in different places
more formats = more publicity = more people consuming product
Content
Make sure to talk about 3-4 of the following use key terms
Photographs (shot type/angle)
Typography (serif - flicks or sans serif - no flicks)
Colours used
Logos used
Bleed (space between images) understanding of spacing/ key images
Examples of kerning (space between letters) where words are placed
Examples of leading (space between lines) can reflect to the genre or theme i choose
White space (empty space to focus on main information)
Examples of anchorage (text over images)
Style
This is where you explain/analyse the connotations / representations of the content mentioned previously linked to:
Target audience
Genre of the product/event
Layout
Where different features are placed.
Top, middle, bottom, White space, borders (frames the text) background. Images, text, logos, sponsors.
Social media, ticket information.
Compare with poster/ leaflet.
Target audience
Who is the event aimed at?
Design, Themes, Types of act at event. Based on the Style of content.
What will take place at the events?
Spending power - Money for tickets, merchandise, drinks (depending on event).
Regulation
ASA - Advertising Standards Authority. - Regulate adverts on a range of platforms.
Harmful, offensive, Misleading information.
What would need to be copyrighted based on the content? - logos, house style, band names, sponsorship - (trade marked) royalties - (share of ticket and merchandise sold)
What themes could be glorified based on the genre of event?
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