LO1 - Peer assessment and self reflection

Peer assessment - Jack Shakeshaft

Good use of most technical words including "bleed" "whit space" and "house-style" to analyse the style of the 5 different campaigns.

Self Reflection 

From the peer assessment I can see that i have made good use of key design terms when analysing the 5 different products. I feel this helps make my analysis's feel more professional and allow me to go into more detail.

LO1 - Starter task : Graphic design anagrams

1.White space 

The empty space where nothing is, used to draw attention to key images and text. Doesn't have to be white 

2.Sans serif 

Fonts that dont use flicks, they are bold and stand out for viewers

3.Leading

spacing between lines of text, so its clear and easy to read 

4.Kerning 

space between letters, placement of words

5.Bleed 

space between images, how clear they are and how they draw attention 

LO1:Notes

Purpose
Why was it made? Promote? Educate? Entertain? sell products?

Explain three ways about how you know this based on the type of product i am analysing

Format 
what type of products are in the campaign i am looking why

Give two benefits of having a package that includes different formats that would be available / seen in different places

more formats = more publicity = more people consuming product

Content 

Make sure to talk about 3-4 of the following use key terms

Photographs (shot type/angle)
Typography (serif - flicks or sans serif - no flicks)
Colours used
Logos used
Bleed (space between images) understanding of spacing/ key images
Examples of kerning (space between letters) where words are placed
Examples of leading (space between lines) can reflect to the genre or theme i choose
White space (empty space to focus on main information)
Examples of anchorage (text over images)

Style 

This is where you explain/analyse the connotations / representations of the content mentioned previously linked to:

Target audience
Genre of the product/event

Layout

Where different features are placed.

Top, middle, bottom, White space, borders (frames the text) background. Images, text, logos, sponsors.

Social media, ticket information.    

Compare with poster/ leaflet.

Target audience

Who is the event aimed at?

Design, Themes, Types of act at event. Based on the Style of content.

What will take place at the events?

Spending power - Money for tickets, merchandise, drinks (depending on event).

Regulation 

ASA - Advertising Standards Authority. - Regulate adverts on a range of platforms.

Harmful, offensive, Misleading information. 

What would need to be copyrighted based on the content? - logos, house style, band names, sponsorship - (trade marked) royalties - (share of ticket and merchandise sold)  

What themes could be glorified based on the genre of event?

LO1: Understanding existing graphic design work for media products

1. Purpose
The purpose of the following products is too promote the bestival music festival. I know this because it features products such as posters and flyers these are commonly used in advertising too show a event too a viewer and entice them into going.

2. Format
The campaign features products such as a poster, a leaflet and a t-shirt. One benefit of having multiple formats in one campaign is that you can advertise your campaign in multiple different places by having different formats. Also it allows you too advertise your campaign for people who don't see certain formats such as TV adverts.

3. Content
Throughout the campaign we see denoted uses of bright  colour such as pink, purple and white. This allows the different formats to synergise with each other and make the campaign more recognisable. On the poster there is a prominent use of white space, this is used to make the reader focus on the more prominent images on the poster such as the logo. On the leaflet the font used is a serif font this makes the leaflet appear more modern and it links to the theme off the festival being "the future". Denoted in the poster is the use of bleed this is used to create space between the multiple images on the poster, this helps the poster differentiate key images for the viewer, it also helps to keep the poster not cluttered.

4. Style
The style of the campaign is heavily based on "the future" the connotations of this could be technology and progression. This can be seen on the promotional material as it features images relevant to the theme. This links to the genre of the festival being pop music as it follows current trends of looking to the future and being unique. The campaign links to their target audience as it features a very unique design which links to the age range of this campaign being 16-21. Although most people listen to pop music I would say that it's usually targeted at girls, and this is apparent in the campaign as it shows off colours usually targeted at a female audience such as purple and pink.

5. Layout
On the poster the logo is placed at the top centre off the page, this is so that a viewer can immediately identify what event is being advertised. The poster also features a border made up of images such as buildings and signs this helps too keep the information in the centre off the page and easy to follow.The website address is located at the bottom of the poster this is because when the viewer has read the information they can then get the web address and find out more about the festival and book tickets for it as well.

6. Target audience
 I believe that the target audience for this event would be males and females aged between 18-35yrs old. I chose this demographic because bestival mainly focuses around the pop genre and this appeals to a more younger and yet mature audience.For the spending power off the target audience would be around B/C as in order to go to this event they will need to afford tickets as well as things such as merchandise and alcoholic drinks due to the event being intended for a mature demographic.

7. Regulatory bodies
The ASA (Advertising Standards Authority), Regulate adverts on a range of platforms. The reason why there is no harmful, offensive or misleading information featured in this campaign is because otherwise the event may not be able to intrigue their target audience in too coming to the event and perhaps could get into legal issues for featuring harmful, offensive or misleading information. Based on the event the theme off alcohol could have been glorified but it isn't as this would give the event a bad image from a PR standpoint, due to them advertising content that could be seen by under aged people. Aspects such as images and logos used in the campaign would need to be copyrighted so that brand logos and advertising images cannot be used by anyone else without permissions. They would also need to get permissions from the bands or artists at the event to use their name and logos in the campaign.

1. Purpose
The purpose of the following products is too promote the download music festival. I know this because it features products such as posters and T-shirts these are commonly used in advertising too show a event too a viewer and entice them into going.

2. Format
The campaign features products such as a poster, a leaflet and a t-shirt. One benefit of having multiple formats in one campaign is that you can advertise your campaign in multiple different places by having different formats. Also it allows you too advertise your campaign for people who don't see certain formats such as TV adverts or posters. Also the fact that they offer t-shirts allows them too have their fans promote the campaign themselves.

3. Content
In the campaign we can see denoted use of similar colours such as red, orange and black. The use of these colours on multiple products allows the campaign to have synergy within it and helps to make the campaign more recognisable across multiple formats. Denoted in the campaign is the logo, the logo is also a prominent aspect to look at as it has a modern design and also fits into the festivals genre of rock with conventions such as flames and bold text. There is also the use of kerning on the leaflet this separates the list of performers on the poster making sure space i used effectively but also it puts the more prominent performers at the top to draw the readers attention.

4. Style
When we look at the style of the campaign we can see that it heavily draws influence from the rock genre. Firstly we can see this in the logo as it features conventions such as flames, bold text and a bulldog, these could connote a rebellious nature and badass,  these combined give the "hardcore" persona that is often achieved within many other campaigns using the rock genre The campaign also feature rather dark colours overlaid with intense bright ones such as black red and orange, this could connote fear and aggression

5. Layout
On the poster the logo is placed at the top off the page, this is so that a viewer can immediately identify what event is being advertised. The poster also features a border made up of images such as flames and horns. This helps too keep the information centred  and easy to read for viewer.The website address is located at the bottom of the poster this is because when the viewer has read the information they can then get the web address and find out more about the festival.

6. Target audience
I believe that the target audience would perhaps be a older audience due to the more mature acts held at the event. Acts such as iron maiden and slipknot tend too have connotations off violence and aggression within their music which could then be intended for a more mature audience. Based on the design it is stereotypically going to be intended for a mature audience due too images such as fire and horns which could connote violence which is not intended for younger audiences. For the spending power off the target audience would be around B/C as in order to go to this event they will need to afford tickets as well as things such as merchandise and alcoholic drinks due to the event being intended for a mature demographic.

7. Regulatory bodies
The ASA (Advertising Standards Authority), Regulate adverts on a range of platforms. The reason why there is no harmful, offensive or misleading information featured in this campaign is because otherwise the event may not be able to intrigue their target audience in too coming to the event and perhaps could get into legal issues for featuring harmful, offensive or misleading information. Based on the event the theme off alcohol could have been glorified but it isn't as this would give the event a bad image from a PR standpoint, due to them advertising content that could be seen by under aged people. The use of drugs could also have been glorified as the use of drugs is known to happen at more mature music festivals but it isn't as this would give the event a bad image from a PR standpoint, due to them advertising content that could be seen by under aged people. Aspects such as images and logos used in the campaign would need to be copyrighted so that brand logo and advertising images cannot be used by anyone else without permissions. They would also need to get permissions from the bands or artists at the event to use their name and logos in the campaigns.

1. Purpose
The purpose of the products shown is too promote the glastonbury music festival. I know this because it features products such as posters, line ups and t-shirts these are commonly used in advertising too show a event too a viewer and entice them into going.

2. Format
The campaign features products such as a poster, a leaflet and a t-shirt. One benefit of having multiple formats in one campaign is that you can advertise your campaign in multiple different places by having different formats. Also it allows you too advertise your campaign for people who don't see certain formats such as TV adverts or posters. Also the fact that they offer t-shirts allows them too have their fans promote the campaign themselves.

3. Content
In the campaign we see prominent use bright intense colours such as green, yellow, red and blue. By having all the products feature the same colours the campaign is much more recognisable to a viewer and creates synergy throughout its products. On the poster we can see the use of kerning this is used to place key performers around the poster making it easier for a viewer too see and point out some off there favourite acts. On the poster there is also the use of a sans serif font this gives the campaign throughout a more modern look.

4. Style
Throughout the campaign we see prominent use bright intense colours such as green, yellow, red and blue. These colours could connote happiness and positivity which could be what the campaign is trying to show to the viewer. The use of a sans serif font could connote a modern a progressive theme for the festival this could then link to the type of music and artists they feature primarily being based around the pop genre. The use of kerning is important too look at as on the poster it is used to differentiate more popular artists for the viewer this could then relate too there overall target audience and genre being pop and how they want to immediately draw in there intended audience.

5. Layout
On the poster the logo is placed at the top off the page and is central to it, this is so that a viewer can immediately identify what event is being advertised. The acts advertised are rather cluttered on the poster however the more prominent and well known acts are placed at the top of the the page this is so that a viewer looking at the poster can immediately find the more popular acts and this could then allow the campaign to attract more people to it.

6. Target audience
 I believe that the target audience for this event would be males and females aged between 18-30yrs old. I chose this demographic because glastonbury mainly focuses around the pop genre and this appeals to a more younger and yet mature audience.For the spending power off the target audience would be around B/C as in order to go to this event they will need to afford tickets as well as things such as merchandise and alcoholic drinks due to the event being intended for a mature demographic.

7. Regulatory bodies
The ASA (Advertising Standards Authority), Regulate adverts on a range of platforms. The reason why there is no harmful, offensive or misleading information featured in this campaign is because otherwise the event may not be able to intrigue their target audience in too coming to the event and perhaps could get into legal issues for featuring harmful, offensive or misleading information. Based on the event the theme off alcohol could have been glorified but it isn't as this would give the event a bad image from a PR standpoint, due to them advertising content that could be seen by under aged people. Aspects such as images and logos used in the campaign would need to be copyrighted so that brand logos and advertising images cannot be used by anyone else without permissions. They would also need to get permissions from the bands or artists at the event to use their name and logos in the campaigns such as Kanye west and Rudimental.

1. Purpose
The purpose of the products shown is too promote the tramlines music festival. I know this because it features products such as posters, logo and leaflets these are commonly used in advertising too show a event too a viewer and entice them into going. They also reach a wide array of audiences and can attract people who may not have seen it otherwise.

2. Format
The campaign features products such as a poster, a leaflet and a logo. One benefit of having multiple formats in one campaign is that you can advertise your campaign in multiple different places by having different formats this allows your campaign too reach more people and attract more potential viewers. Also it allows you too advertise your campaign for people who don't see certain formats such as TV adverts or merchandise.

3. Content
Throughout the campaign we denoted the use of right colours such as red, white, blue but they then also use black as well to make the more brighter colours stand out too the viewer. This also helps too create synergy throughout the campaign and make it instantly recognisable too new or retuning viewers. On the leaflet we can see denoted the use off white space, this helps too draw the readers attention towards the line up being shown it also helps too keep the leaflet non cluttered. On the poster we can see denoted use of the technique bleed this is used to evenly separate the images on the poster and help make each one stand out on its own. It also helps to keep the poster non-cluttered.

4. Style
The campaign features bright colours such as red, white and blue these colours could connote happiness and positivity, this could be because the campaign is trying to show to its viewers that this is a positive event. The use of bleed on the poster could perhaps connote individuality and uniqueness, due to the images being separated equally around the page.It also helps to keep the poster non-cluttered allowing the viewer to easily distinguish key images and logos around the posters and other products in the campaign.

5. Layout
On the leaflet the logo is placed in the top left corner and contrasts with the other colours used on the leaflet, this is so that it immediately catches the eye of the viewer and draws their attention to the poster. The website address is located at the bottom of the leaflet this is because when the viewer has read the information they can then get the web address and find out more about the festival. On the poster the images are placed around the centre off the page this helps too draw the viewers attention towards the poster by having multiple images grouped together.

6. Target audience
I believe that the target audience for this event would be males and females aged between 18-35yrs old. I chose this age group due to the acts that are playing at the event such as wu tang clan focus around hip hop music which is targeted towards the age group I previously stated. The design off the campaign is very modern and I feel that this design would also appeal to this age group as it interesting and modern. For the spending power off the target audience would be around B/C as in order to go to this event they will need to afford tickets as well as things such as merchandise and perhaps drinks and food.

7. Regulatory bodies
The ASA (Advertising Standards Authority), Regulate adverts on a range of platforms. The reason why there is no harmful, offensive or misleading information featured in this campaign is because otherwise the event may not be able to intrigue their target audience in too coming to the event and perhaps could get into legal issues for featuring harmful, offensive or misleading information. Based on the event the theme off alcohol could have been glorified but it isn't as this would give the event a bad image from a PR standpoint, due to them advertising content that could be seen by under aged people. Aspects such as images and logos used in the campaign would need to be copyrighted so that brand logo and advertising images cannot be used by anyone else without permissions. They would also need to get permissions from the bands or artists at the event to use their name and logos in the campaigns.

1. Purpose
The purpose of the products shown is too promote the Leads music festival. I know this because it features products such as posters, logo and t-shirts these are commonly used in advertising too show a event too a viewer and entice them into going. They also reach a wide array of audiences and can attract people who may not have seen it otherwise.

2. Format
The campaign features products such as a poster, a leaflet and a t-shirt. One benefit of having multiple formats in one campaign is that you can advertise your campaign in multiple different places by having different formats. Also it allows you too advertise your campaign for people who don't see certain formats such as TV adverts or posters. Also the fact that they offer t-shirts allows them too have their fans promote the campaign themselves.

3. Content
Throughout the campaign we can see denoted the use of bright colours such as red and yellow mixed with darker colours such as black this could be used in order to help certain colours stand out and contrast each other. The use of a sans serif font in the campaign helps give the campaign a modern look and helps attract a younger audience. There is also the use of kerning on the poster this separates the list of performers on the poster making sure space i used effectively but also it puts the more prominent performers at the top to draw the readers attention.

4. Style
Throughout the campaign we see the use bright intense colours such as yellow and red mixed with darker colours such as black this could connote a contrasted tone for the event perhaps due to the wide variety of acts that will be featured. On the t-shirt the logo is placed in the centre of the shirt this could connote prominence as it allows a viewers attention to be fully focused on the logo creating synergy within the campaign. The use of kerning is important too look at as on the poster it is used to differentiate more popular artists for the viewer this could then relate too there overall target audience and genre being pop and how they want to immediately draw in there intended audience.

5. Layout
On the leaflet the logo is placed in the top left corner and contrasts with the other colours used on the leaflet such as yellow, this is so that it immediately catches the eye of the viewer and draws their attention to the poster. The website address is located at the bottom of the leaflet this is because when the viewer has read the information they can then get the web address and find out more about the festival and perhaps book tickets.

6. Target audience
 I believe that the target audience for this event would be males aged between 18-35yrs old. I chose this age group due to the acts that are playing at the event such arctic monkeys and imagine dragons, the genre of these bands is rock which is stereotypically targeted towards males due to certain themes that are shown in rock music. Also the music is intended for a mature audience which is why i chose the age range i showed previously. For the spending power off the target audience would be around B/C as in order to go to this event they will need to afford tickets as well as things such as merchandise and alcoholic drinks due to the event being intended for a mature demographic.

7. Regulatory bodies
The ASA (Advertising Standards Authority), Regulate adverts on a range of platforms. The reason why there is no harmful, offensive or misleading information featured in this campaign is because otherwise the event may not be able to intrigue their target audience in too coming to the event and perhaps could get into legal issues for featuring harmful, offensive or misleading information. Based on the event the theme off alcohol could have been glorified but it isn't as this would give the event a bad image from a PR standpoint, due to them advertising content that could be seen by under aged people. Aspects such as images and logos used in the campaign would need to be copyrighted so that brand logo and advertising images cannot be used by anyone else without permissions. They would also need to get permissions from the bands or artists at the event to use their name and logos in the campaigns.